Overview
As a creative consultant, I guided Tarmac Cards, a new offshoot of Tarmac Works, in developing its collectible card line. I combined Tarmac Works’ 10 years of expertise with fresh design concepts and strategic planning. My role included creative direction, product assortment planning, and building partnerships for a successful launch.
Client
Tarmac Cards
Industry
Collectibles, Sports
Service
Brand Advisory
Creative Strategy
Business Development
Duration
1 Year
The Challenge
Tarmac Cards needed to appeal to both seasoned collectors and new fans while maintaining Tarmac Works’ strong reputation. The challenge was to create a compelling product and navigate the logistics of a new brand. A clear strategy was needed to connect Tarmac Cards with its parent company’s legacy.
The Solution
The Alcosta Archives blended Tarmac Works’ reputation with innovative design to help Tarmac Cards stand out. I ensured balanced product assortments, established key partnerships, and positioned the new brand for market success, connecting the old with the new.
