Overview
I partnered with The Dark Horse Project to guide creative direction, from branding and NFT strategy to merchandise and social media, bridging fan engagement with web3 technology. The teams' goal was to provide fans with exclusive access to Bianca while creating an NFT pass that grows in value as her career advances.
Client
CBR Media For Bianca Bustamante
Industry
Web3
Service
Brand Advisory
Project Management
Social Media
Web3
Duration
1 Year
The Challenge
To seamlessly connect NFT technology with fan experiences, offering real value to supporters while managing the complexities of web3. I needed to ensure the NFT passes would enhance fan interaction and provide long-term value as Bianca’s career progressed.
The Solution
I bridged the gap between creative and technical elements by overseeing everything from NFT development to social media to member exclusive content and merchandise creation. By aligning Bianca’s fan engagement with the growing value of the NFT passes, the CRFT team, Digital Creators, and I helped build a comprehensive experience that rewarded fans as Bianca rose in her career.
